Google GPS PLAY!!!

The Behemoth GOOGLE is developing a navigation system to compete with the hot GPS market currently monopolized by Garmin (GRMN). Now, why and how can they take market share from Garmin and pals…. Google will target the plethora of cell phones out there not currently equipped with GPS technology (industry research determines to be 85% of cell phones out there). Now, who knows what will end up happening with Google and their ambitions for the cell phone market. Some say they will develop the hardware other say they will most likely link up with a Verizon Wireless or something. Either way, Google being the undisputed search engine with their array of free applications (Google Desktop, Google Earth,…) their GPS play named My Location (part of the latest beta of Google Maps) will likely be free and a hit. Being the vanguard they are, Im sure it will be a hot application and will easily take market share (Tech pundits out there are already speculating on how hot the GPS navigation systems and applications will be during the holiday season, just imagine it packaged under the Google brand at no monthly fee). Imagine what this will do to the big wigs such as GRMN, SIFR, and TRMB all of whom don’t offer their GPS service for free. Ahh… Behemoth GOOG, what will you get into next. Im sure the techies who work in the ultra lax confines of GOOGLEMERICA are busting brain cells to come up with how to make it sexier than any GPS play right now. *Scenario: You decide to go spend the evening at The Shore Club in Miami Beach but you don’t want to waste your time in line. Click on the GOOG system and you get a live shot of what the traffic looks like.* Those satellites in the heavens are always watching. Ohh… the My Location application is absent from the ultra slick iPhone. Oops.